“An idea can change your world!”.. so goes the punch line of one of the mobile service providers.. I now know what that means.. One small idea which germinated in our minds in August of last year, the idea of creating the 1st ever B-school comic character, as part of MastishK 2004.. has today evolved into a unique concept that is entertaining the management community all over the country and abroad.. The ever increasing stream of appreciation mails that have been flooding our mail box over the last 6 months are just a small testimony to the overwhelming popularity of Arbit Choudhury.. After all, how many of us, if we like something, actually go to the extent of mailing the creators about it..
The immense popularity of Arbit Choudhury during MastishK 2004, made us countinue the coic strip post the event too in the form of the
Arbit Choudhury yahoo group, which sends all it's members fortnightly editions of the latest Arbit strips. We have also received offers from a couple of magazines for publishing Arbit.. Soon, Arbit will descend from the electronic world to the print media.. Hope that Arbit Choudhury will play a big part in MastishK 2005 as well..
Today, I would like to express my sincere gratitude to all those who have contributed to getting Arbit where it is today.. Nikhil, Sabya, Payal, Milind, Ashita, Medda for helping shape the character.. Atul for repeatedly granting his scanner.. Anish for reviewing the Arbit ideas.. Alex and Neelesh for providing creative inputs.. and finally, Arijit for suggesting the name “Arbit”.. I would also like to thank all those who took time off to write Arbit appreciation mails..
Apart from most of the B-schools in the country, here are some of the companies from where people have sent Arbit appreciation mails..... Patni, iflexsolutions, covansys, mckinsey, tataelxsi, tatamotors, wipro, cognizant, ge, symphonysv, persistent, mmm, irevna, mastek, strategicindia, timesgroup, mphasis, kotak, yesbankltd, deloitte, tatainternational, tatatel, torrentpower, itc, bpl, accenture, ksa-technopak, hsbc, wildcardsystems, ndplonline, citigroup, tcs, sapient, tatachemicals, hssworld, infosys, crisil, birlasoft, caritor, punjlloyd, quark, quasarinnovations, sap, vfirst, i2, deshaw, sbicaps, o2, satyam, siemens, polaris, godrejagrovet, ivycomptech, kanbay, tvs, mahindrabt, hclcomnet, hp, ashokleyland, suth, boardex, sierraatlantic, inductis, xansa, icicibank, amdocs, rallies, maricoindia, 3dplmsoftware, keels, oracle, visualsoft-tech, igate, GE Consumer Finance, SSKI Institutional Securities, mentorware, sprisminvest, kdynamics, reliance india ltd., acs-inc, fedelity, tavant, evalueserve, genesispr, ernst & young, motilaloswal, honeywell, abp, lehman, zensar, mentorix, relianceinfo, omrsystems, icici one source, icici prudential, spectrum consultants, vsnl, ambuja cement, microsoft, afs india, futuresoft, HCL tech, SBS, IBM, GE Health Care, IDBI, comat, ericsson, citigroup, reuters, tibco, SAIL, BHEL, hewitt, touchtel india, centurian bank, lucent, slk soft, norwich union, jasubhai, irco, sonata software, bernardlabs, daimlerchrysler, vedanta, arisglobal, shopper's stop, taj hotels, jet airways, NSE....
Here are some of the best remarks we have received so far....
*************************************
“I am delighted to see your comic character. You have understood the truth of MBA.” –
an e-mail from a B-School Prof.*************************************
it really reflects the truth of an MBA Grad. I just felt my MBA days were back.
*************************************
Was very impressed with the originality of thought & the simplicity with which u guys expressed the realities of MBA education..
*************************************
You will be happy to know it was distributed to our class by a professor Suranjan Das.
*************************************
After spending 2 years in B School today got to know the realities of it. *************************************
It might surprise you that someone sent a copy of your cartoons to me here in Cyprus.
*************************************
Your work is highly appreciated by all of us working here in UK ( just tolet u know it reached here also ) .
*************************************
Arbit is the personification of the gross anomalies that the Indian business education system suffers from.
*************************************
Well if it's the "Chacha Choudhury" for the common mass, then its "Arbit Choudhury" for the MBA / corporate executive stuffs!
*************************************
Pink papers and boardroom discussions need stufflike this to come to mean sea level from time to time.
*************************************
This is really good. Carry on. It puts Dilbert to shame.
*************************************
U guys can create a niche in the Industry & also encourage the B-school atmosphere to move out of the Boredom of typical classroom sessions/guestlectures/events/parties etc.
*************************************
The Arbit Choudhary Strip is one of the best management comic strip i have seen after the Dilbert's....
*************************************
it is simply awesome. I have never seen Management studies being expressed in such a funny way
*************************************
Some of the clips are really old jokes but in comic strip, should be avoided.
*************************************
I have already spread ur creation to 100 odd ppl
*************************************
Arbit Chaudhary represents the typical "Indian MBA" and that's the best thing. It is a welcome break from Western management jokes and dull ridicule.
*************************************
it sounds amateurish and lacks maturity
*************************************
Wud thank God that we have the potential to have our own desi version of Dilbert!
*************************************
Well I myself is not from a B-School grad but then I have seen the B-School life from quite close.This sure is a good description of that. Well Dilbert talk about the lifefor an employee.. which is not the case with ARbit... I guess you should tryfocusing on the early days of Arbit in the college when he enter the B-School and gets the shock of his life to get a different picture of the B-Schools..
*************************************
the character ARBIT Choudhury is simply superb, apart from the fun part I think it carries some message for MBA criticizers, its your creativity guys. Hope ARBIT Choudhury will hover around for ever.
*************************************
I just wanted to congratulate you both on the innovative and creative idea of creating a Cartoon Character with which all of us can associate ourselves with.
*************************************
Arbit Chaudhury is a nice icon for B schoolers I'm sure.I'm very certain all the B schoolers who have read the strip would havesaid to themselves, "Hey! That's me!". I could relate to him myself! Why don't you form an Arbit fan club and ask readers for ideas.
*************************************
Though I am not a Management Grad, I am a consultant and I use all these fundas everyday. “Yeh Dil Cahe Thoda Aour”
*************************************
They say most of the Surd jokes were coined by Surds themselves.. After all it takes a real sport to laugh at one's own tribe... U guys have hit the nail on the head... MBA is all bosh... Keep up the good work !!
*************************************
And now, here is the longest mail of them all.. in it's entirety--Dear Arbit,
Congratulations ! on your birth! Getting born is really a great experience, I am sure your dad-couple has gone through a lot oflaboured pains...
I am sure you will mature into a full fledged character like Laxman's common man if your pairents (two fathers, no mother!) put in more efforts. Cartoon characters become great not for the artwork; they become great for what they embody or what they signify. I am a fellow artist myself in another area, kind of drawn from the same crows(Oops! that 's' at the end was supposed to be a 'd') as your dad-tuple... My league is slightly different, but all of us areessentially the same, trying to see if black (humor) can make life look better if used on the dull - lifeless colors which generally come as a package deal called life.
If you want to grow healthy and strong, you need the following things:
1. Presently, you are comprehensible to only the yuppie urban crows(oops, Sorry again, read that as crowd please). Nobody said that yuppie urban reps cannot relate to the larger issues we have in the world.
2. The larger you become, the more your life & longevity. You have tomake yourself understandable to a larger audience. I feel the growth path has to be carefully planned, otherwise things will spin out ofcontrol. The way I see you growing is : MBA Crowd to Urban Youth ofall economic strata to All Youth (youth related issues) and then apan-age character (get married, have kids, all the stages of life)which has a national color and at last a humanitarian issues guy. Butall this without loosing your humor edge... Remember Mahabharat ( and even Shakespear's plays ) are relevant today ONLY because the issues they discuss are still relevant today. The packaging of these stories would look ridiculous today, [can't imagine anyone bringing a Mace or Bow-Arrows to work today and still be called sane, or even wearing thepumpkin pants of the bard's time], but a viewer sees through these
(Anger, Lust, Greed, Jealousy, etc....). So, if you wish to transcendthis pop-corn level into something immortal, aim to be someone who can speak the 'human' language. Otherwise the laurels you get today will wither out in no time. Examples : Pu. La. Deshpande (Marathi) & P.G.Wodehouse (English), two of the world's greatest humorists of theirtimes are not comprehensible to the 'today' generation, simply because their humour was strongly rooted in the world in which the authors existed:viz, middle class Marathi people and Edwardian rich inheritors of royal wealth. Even a character as great as Jeeves is slightly off the mark today as his skills of 'mixing the perfect drink\' & \'tyingthe perfect knot' are out of place today. When the world changed, they simply lost their bearings! Kind of \'great navigators with old maps!\'
3. Wind up: Well after that sermon, let me summarize. I do not see anything wrong, incomplete or incorrect in your present aavtaar! YouARE great, today! But to rest on these miniscule laurells would begross underkill for the talent of your co-dads. Soon, some girls willfall for them and make them fall enough to get married, then do the usual things and have kids and seek a secure job, and then some where down the line, after twenty years, they will show these sketches to their kids for drawing practice when they will realise that their first-born was lost somewhere in life\'s humdrum, never to be foundagain.
I would be very pleased to see you outgrow your yuppie image and become larger than life. Your dads will have to put in a great amount of thinking and research + their own life's experiences (and this willtake time, do not hurry guys, you go and get the jobs and get married in the meantime!) to make you stronger.
With the appeal of Lakshman's common man on the wane, there happens to be some space vacant at the top.
THERE IS ABSOLUTELY NO REASON WHY YOU SHOULD NOT OCCUPY THAT SLOT!
Love",